Happy International Print Day!

October 21, 2020

From newspapers and magazines to direct mail, print is a powerful, trusted and tangible medium for advertisers.

The UK print sector is well established, with a turnover of £14bn, employing 112,000 people and making up 22.3% of all advertising spend. Advertisers place their trust in print because it is so engaging*:

• For 60% of time spent reading newspapers, focus is spent solely on that medium;
• Newspaper ads are viewed 2.5 times longer than the average digital ad.

Over the last decade, Griffin Media Solutions has built close relationships with printers around the UK – from lithographic web presses that can take on millions of units to bespoke digital printers for that personal touch.

“We are one of the UK’s top print management companies, working with our clients’ account management and creative teams to produce all sorts of printed media,” says Sarah Smart, managing director at Griffin Media Solutions. “Be it high volumes of personalised inserts or small quantities of glossy magazines – and everything in between – we have expertise across the sector.

“Whilst the COVID-19 pandemic has been challenging for many sectors, the vast majority of our clients are experiencing an upsurge in business. Print performs well in times of economic turbulence and our unique partnerships with scores of UK printers means we are well-placed to help clients maximise their return on investment.”

*Source: British Printing Industries Federation

Interested in finding out more? Get in touch to find out how we can help your business unlock the power of print (0845 643 8470).