Home shopping

People love to buy from the comfort of their own homes and the team at Griffin Media Solutions has years of expertise in the home shopping arena with an insert portfolio to match.

Recent statistics indicate that a home shopping offering along with direct mail is making a big difference to retailers:

• 48% of people take action from direct mail;
• 98% of recipients prefer their direct mail to be personalised;
• 60% of people felt that direct mail keeps brands in their minds;
• 17 days is the average time that people keep advertising mail;
• 83% of people surveyed preferred to receive direct mail than email.

So don’t miss out on the action. After all, during 2014, UK businesses invested over £1.5bn into direct mail, with some 14% of all advertising spend going on direct mail!

Check out the relevant titles below and download the data cards.

Source: The Royal Mail and Baker Goodchild