Home Shopping

People love to buy from the comfort of their own homes and the team at Griffin Media Solutions has years of expertise in the home shopping arena with a consumer lists portfolio to match.

Recent statistics indicate that a home shopping offering along with direct mail is making a big difference to retailers:

  • Addressed direct mail is opened by 57% of recipients as soon as it arrives1
  • The average person keeps advertising mail in their home for up to 17 days2
  • Leaflets and flyers are revisited on average 3.6 times1
  • Direct mail achieves a response rate of 4.4%, versus email’s 0.12%3

Check out the relevant titles below and download the data cards!

Sources:

1. JICMAIL, 2018. New Currency For Mail.
2. Royal Mail, 2020. Mail Made Easy.
3. DMA, 2018. Why Direct Mail is Delivering.