Hot off the press
The UK Holiday Group comes on board with Griffin
October 9, 2017
Summer may be over but there’s a warm glow in the Griffin office thanks to a new client acquisition. Grand UK Holidays and SunriseDirect, part of The UK Holiday Group, are tapping into the Griffin expertise to maximise the potential of their monthly mailings as well as their own insert campaigns.
The UK Holiday Group is one of Britain’s leading privately-owned holiday and hospitality companies. Each year the tour operating businesses organise holidays for over 100,000 people and its hotel group welcomes more than 250,000 overnight guests.
“The professional and efficient approach that we’ve seen from Griffin Media Solutions is key for us in building a successful long-term relationship,” says Teena Vallerine marketing manager at The UK Holiday Group. “We take a similarly efficient approach to achieving great results. For example, we carry out data audits before every single one of our mailings; data doesn’t get much cleaner.
“Our loyal clients are in the mature age range and respond particularly well to direct mail so we’re excited to be offering appropriate third party information with Griffin’s help.”
Gildas Walton, chief executive officer at Griffin Media Solutions comments:
“The teams from SunriseDirect and Grand UK Holidays were impressed by our regional and national strategies. There is plenty that we can do for them and I look forward to watching their business grow as a consequence.”
Please get in touch to hear what Griffin Media Solutions could do for your business (tel 0845 643 8470).
Click here for more about The UK Holiday Group.