Convenient, comfortable & cost-effective
People love to buy from the comfort of their own homes and the team at Griffin Media Solutions has years of expertise in the home shopping arena with an insert portfolio to match.
Recent statistics indicate that a home shopping offering along with direct mail is making a big difference to retailers:
- Addressed direct mail is opened by 57% of recipients as soon as it arrives1
- The average person keeps advertising mail in their home for up to 17 days2
- Leaflets and flyers are revisited on average 3.6 times1
- Direct mail achieves a response rate of 4.4%, versus email’s 0.12%3
Check out the relevant titles below and download the data cards!
1. JICMAIL, 2018. New Currency For Mail.
2. Royal Mail, 2020. Mail Made Easy.
3. DMA, 2018. Why Direct Mail is Delivering.