The Grey Pound
Griffin Media Solutions is the UK’s leading agency in the grey market arena so is uniquely placed in terms of its far-reaching insert portfolio in this niche area (see below).
The older demographic is growing quickly as a proportion of the population, and the total number of people globally aged 65 years or older will almost double from 600 million to 1.1 billion. The effects of this shift are being strongly felt in the UK, where the over-50s hold over 75% of the nation’s financial wealth and the grey pound accounts for £320 billion of annual household spending. Adding in impending interest rate rises and the potential impact of pension reform, this increasingly large and wealthy demographic represents an exciting opportunity for retailers and businesses.