The Grey Pound
Griffin Media Solutions is the UK’s leading agency in the grey market arena and is uniquely placed in terms of its far-reaching insert portfolio in this niche area.
The UK has an ageing population. One in five Brits are over 65, and this is projected to reach one in four by 20381. The over-50s own 70% of the UK’s household wealth, yet only 5% of ad spend is targeted to them2. This increasingly large and wealthy demographic represents an exciting opportunity for retailers and businesses.