The male market
The men’s health sector is growing fast and Griffin Media Solutions works with a range of companies that promote male health, pleasure and fun.
We know that over the next few years, more men are expected to adopt self-care practices. Cultural and social pressures shape men as tough, and this affects their health. Men tend to want full control of their lives, but health problems will control them at some point. A strong sense of independence and resilience has traditionally prevented men from seeking timely help related to health.
Yet men are beginning to take a more active role in their health, creating demand for products targeting specific needs of men, including pain-relief options, digestive remedies and multivitamins, amongst others.