Pet product buyers

The pet care industry remains strong, even in periods of economic gloom, largely because owners increasingly view their pets as friends or family members. This in turn leads to a greater willingness to spend on indulgence and health:

  • 51% of UK adults own a pet1
  • Brits spend £15.6bn per year on their dogs alone2
  • The UK is second only to the USA in pet-care spending per person3

The consumer lists that Griffin Media Solutions has in the pet sector cover a generous spectrum of the market.


  1. PDSA, 2020. How many pets are there in the UK?
  2. The Scotsman, 2019. The UK spends £1.3 billion a month on its dogs
  3. The Economist, 2020. Which country spends the most on its pets?