Pet product buyers

The pet care industry remains strong, even in periods of economic gloom, largely because owners increasingly view their pets as friends or family members. This in turn leads to a greater willingness to spend on indulgence and health.

And it could be money well spent, as pet owners tend to be happier, earn more money and fitter than people who don’t own a four-legged friend. A few interesting facts:

• Over 90% of UK cat owners consider their cat to be a family member (Blue Cross survey);
• Pet owners in the UK take more than three billion photos of their pets every year (research from the National Office of Animal Health);
• More than 50% of pet owners say they would do whatever it takes to make sure their pet is healthy (Mintel research).

The consumer lists that Griffin Media Solutions has in the pet sector covers a generous spectrum of the market.