It's a dog's life...
Pet product buyers
The pet care industry remains strong, even in periods of economic gloom, largely because owners increasingly view their pets as friends or family members. This in turn leads to a greater willingness to spend on indulgence and health:
- 51% of UK adults own a pet1
- Brits spend £15.6bn per year on their dogs alone2
- The UK is second only to the USA in pet-care spending per person3
The consumer lists that Griffin Media Solutions has in the pet sector cover a generous spectrum of the market.