The male market
The men’s health sector is growing quickly, and Griffin Media Solutions works with a range of companies that promote male health and wellbeing.
More and more men are beginning to take a more active approach to their health. This is partly due to an increased focus on male physical, mental and sexual health, as evidenced by the growing visibility of campaigns such as Movember and International Men’s Day.
This has created demand for products targeting specific needs of men, including pain-relief options, digestive remedies and multivitamins, amongst others.