Hot off the press
Griffin Media appointed by UK’s largest online pharmacy
June 21, 2022
Companies looking to reach fresh consumers have an exciting new prospect. The UK’s first and largest online pharmacy – Pharmacy2U – is now offering complementary brands the opportunity to advertise their own products within its prescription deliveries.
Convenience is high on the public’s agenda, which makes Pharmacy2U an extremely attractive service. The process works as follows. Patients tell Pharmacy2U what medication they need. Pharmacy2U orders and receives the prescription from the relevant GP. Its pharmacists check and dispense the prescription, which is then delivered for free at no extra cost to the NHS.
It’s a growing business; every month Pharmacy2U signs up 20,000 new patients. Looking to bring as much benefit as possible to its customers, complementary brands can now advertise their own products within Pharmacy2U prescription deliveries.
“We dispense over 500,000 prescription orders to households in England every month,” says Gabriella Haunch from Pharmacy2U. “We’ve worked closely with Griffin Media Solutions on similar projects with our sister company, Chemist Direct, so know we are in safe hands when it comes to optimising our prescription deliveries.”
Sarah Smart, Managing Director at Griffin Media Solutions, comments:
“We were delighted to be asked to pitch our ideas for Pharmacy2U’s prescription delivery service and look forward to helping the company reach its commercial potential.”
- Aged under 34 years (50,000); 35–54 years (170,000); 55+ (280,000)
- Female 57% / male 43%
- Married 30%;
- Almost half – 41% – have children at home
- Annual income under £29,000 65% of base; £30,000–£49,000 25% of base; over £50,000 10% of base
- Interests include food, dining & cooking, media & entertainment, news & politics, shopping & lifestyle, hobbies & sports… and they are bargain hunters!