Griffin Media heats up the travel scene

January 24, 2024

Yes, it’s freezing out there. So what better time for a tour operators’ annual advertising campaign to go live?!

Griffin’s longstanding client of over seven years, The UK Holiday Group is looking to expand further on 40 years of success in the coach holiday industry by reaching new potential customers. Their agency – that’s us by the way – has designed a superb advertising campaign that is set to put them in front of the right demographic and expand their loyal client-base further.

As one of the UK’s leading privately-owned holiday and hospitality companies, the UK Holiday Group has more than 400 employees and operates a varied coach holiday itinerary in the UK and continental Europe, not to mention air holidays to the Channel Islands, and European River Cruising. Its tour operating businesses organise holidays for more than 100,000 people every single year.

“Having recently joined The UK Holiday Group, I can already see why the company has a long-standing relationship with Griffin Media.” explains Abi Charter, Sales and Marketing Manager at the UK Holiday Group. “Sarah Smart and her team have been a joy to work with on the campaign which has hit the ground running without a hitch.”

Sarah Smart, Managing Director at Griffin Media Solutions comments:

“It’s a tough gig planning The UK Holiday Group’s campaigns each year, as we literally want to go on every one of their trips. Collaborating with forward-thinking businesses prepared to think outside the box makes for rewarding work and we look forward to seeing their results come in.”

Griffin Media’s expertise extends from national press advertising, direct response and insert advertising to digital, TV, radio and outdoor.

Please get in touch to hear what Griffin Media Solutions could do for your business: 01892 557733