Hot off the press
Hello to a fresh approach this autumn
November 3, 2022
HelloFresh, the UK’s leading recipe box provider, is a firm favourite in hundreds of thousands of kitchens around the country. And those recipe boxes – full of delicious wholesome ingredients – represent an incredible opportunity for other businesses looking to freshen up their customer base.
We consumers love receiving parcels we have ordered, especially packages of food. We tend to be in a good mood when we open those particular boxes. And that makes us even more likely to look with favour on any additional offers that might be enclosed.
Booming sales during the pandemic reset HelloFresh’s baseline and demand continues to surge. In 2021, HelloFresh delivered over 116 million meals to UK households who have an average annual household income of over £40,000.
Of course it works both ways. By maximising on insert opportunities within its boxes, HelloFresh enjoys an increased revenue stream. And complementary brands reach new valuable and engaged customers.
James Kenway, Commercial Director at Griffin Media comments:
“Griffin Media is thrilled to add this exciting new partnership to our existing parcel portfolio. We look forward to working closely with the HelloFresh team and bringing new advertisers on board, whilst increasing revenue.”
HelloFresh is the UK’s leading recipe box provider.
The company’s Head Chef creates new recipes each week for delicious and nutritious meals for customers to create at home.
Meals are simple and take around 30 minutes to prepare.
- Aged 35+
- Female 54% / male 46%
- Average household income £40,000+
HelloFresh listens to consumers and is quick to adapt to what they want. Today this looks like convenience along with diverse and fresh ingredients that are sustainably sourced.