Multi-channel retailer BVG Group appoints Griffin Media Solutions

BVG Group – expert in multi-channel retail – has appointed Griffin Media Solutions as its direct response agency after a competitive pitching process.

From November 2019, Griffin Media Solutions will exclusively place inserts into BVG Group’s core mailings and product despatches*.

With some 750 employees on its books, BVG Group ships four million orders a year and is growing quickly. Men’s and ladies’ clothing, home and garden products, sports and nutrition make up the core of the company’s business, which is based in South Wales and has three well-located distribution centres.

“We sell via catalogues, online, off page, newspaper reader offers, marketplace and digital channels,” explains Chris Wright, BVG Group commercial director. “We have chosen Griffin Media Solutions to work with for our mailings and product despatches due to the energy, enthusiasm and insight they showed throughout the process.”

Each year BVG Group distributes over 20 million catalogues and sends out over four million orders, and these areas are where expertise from Griffin Media Solutions comes into play.

“I am delighted that we will be working closely with BVG, a hugely prestigious group of brands that we have had our sights on for a few years,” says Gildas Walton, Griffin Media Solutions chief executive officer. “Over the next year we look forward to maximising their revenue and impressing Chris and his team with the high level of service that we offer all of our clients.”

*Bookings are now being taken for the following catalogues and product despatches:

  • Clifford James, home and garden products and top-quality leather shoes for men and women;
  • Matrix Nutrition, sport supplements and accessories at an affordable price;
  • Samuel Windsor, quality formal menswear;
  • Supplement Centre, the UK’s premier discount health supplements shop (product dispatch only);
  • Thompson & Morgan, the UK’s most successful mail order horticulture brand;
  • Van Meuwen, all things plant and garden, tools, bird seed, water features, garden sheds and more.

Contact Geraint Thomas for further information, or tel 0845 643 8470.

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 Please get in touch to hear what Griffin Media Solutions could do for your business (tel 0845 643 8470).