Hot off the press
The Undeniable Power of Print
November 11, 2019
For the lucrative luxury market, the idea that print is out of fashion has never felt more outdated. Print Power investigates why print media remains a sought-after commodity in a sector that sets the standard for taste and style. This excellent feature combines case studies with expert interviews from across the industry and focuses on key statistics along the lines of:
- Global media planning agency Zenith forecast 55% of luxury brands’ advertising spend will go to magazines in 2019. The figure rises to 66% when the sector’s overall spend on print advertising is factored in.
Read the complete feature here.
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